How to get your restaurant Super Bowl Ready

Superbowl LIII is approaching fast, but there’s still time to get your menu and operation ready for the big game. Many operators have been prepping for this event since the beginning of the year. Building out catering menus, hiring extra day-of staff and even sending out invites to regulars offering them a special way to enjoy the Superbowl. However, we understand that time sometimes gets away from you and you need a little last-minute promo. We’re here to help! From menu inspiration to audio and visual assistance, we have tons of programs that can help you get in game winning shape.

Don’t forget the wings

Everyone has a favorite game day appetizer. Nachos, mozzarella sticks, buffalo chicken dip—they all have a place on your menu, but you can’t forget the star of the day, the wings! Whether you’re serving bone-in to the 60% of diners who prefer to order them over boneless (source) or trying a new flavor (hello Lawry’s dry buffalo mix), there are plenty of ways to get wings on your menu.

Fully cooked chicken wings can save you labor expenses and impact your bottom line. Typically, raw wings will run about $4.10 – $4.70 per serving for 10 wings. With Tyson alternatives, serving sizes require fewer pieces – 4 per order, due to higher yield and run about $1.36 – $2.32 per serving. Beyond the tangible savings, these fully cooked wings are easily prepared in whatever manner is best for your operation. Fry and toss in Buffalo sauce or grill and serve with a tangy habanero dip.



Make the most of your bar tab

Any sporting event is a great time to push your drink specials, a bucket of beers, or even premium appetizers for large groups. Apps like Tipzyy allow you to empower your staff to up-sell and incentives them to make the most of suggestion selling to your customers. As Tipzyy’s research shows, 65% of customers would pay more for a staff-recommended product. Knowing this, train your staff to recommend buckets of beers, pitchers, and appetizer upgrades such as guacamole with nachos to increase your game day sales.


Update your TV Package

Looking to ensure your cable has all the right channels including the game? Even if you’re not a sports bar, you’re going to want to have the right channels with no interruption on game day. DirecTV offers new customers up to 4HD receivers, standard installation, and competitive rates on their different packages.

Already have a cable package? Explore Mood Media for your other Superbowl needs including surround sound, lighting, and even mood music to set the tone before and after the game.


Looking for more game day menu inspiration? Check out our innovative menu combinations from McCormick and McCain!